Still and Steady

Printed Promotional Material to Spread the Word About Your Business

Printed promotional material can be an effective way to spread the word about your business. They offer a lot of versatility and are often less expensive than other forms of advertising.

Brochures – A popular and versatile form of print advertising, brochures provide a comprehensive overview of your product or service. They can be sent via direct mail, displayed inside your business or distributed at the point of sale. They are also great for showcasing product menus or catering options, or for promoting events.

Posters – Displayed in high traffic areas and used for trade shows, posters are an effective way to promote your products and services. You can choose to have a large format poster printed, or opt for a smaller version for more targeted marketing.

Catalogs – A great way to display your full product line in an attractive fashion, catalogue printing is another longstanding form of marketing. You can choose to have them professionally printed or produce an online version to distribute at trade shows and other events.

Case studies – If you’re looking to get an in-depth look at the effectiveness of your products and services from a customer’s perspective, case studies are a great option. They can be an excellent way to attract potential customers and convince them that your product or service is worth the investment.

Lead magnets – If you’re looking to collect emails for future promotions and newsletters, lead magnets are a fantastic way to get your audience’s attention. They can include useful information or resources, like data visualizations and infographics, that they can use to learn more about your products.

Presentation folders – If you’re looking to hand out a small collection of marketing materials that can be stored or carried, presentation folders are the perfect solution. They’re available in a variety of sizes and styles and can be customized to showcase your brand logo, product images, features or contacts.

Flyers – Much like brochures, flyers are often a single-page document that includes a variety of information. They can be distributed in busy public areas, left on coffee shop counters or handed out at networking events or trade shows.

Business cards – These are a staple in the marketing toolbox of most businesses, and they can help you connect with new and existing customers on a more personal level. You can include your company name, logo and contact information to encourage customers to contact you with any questions they may have.

Banners & Outdoor Signs – If you’re looking to promote your business on the local and national level, banners and outdoor signs are an excellent choice. These can be hung in strategic locations, such as on a sidewalk or in a window, and will catch your audience’s eye at first glance.

It’s important to design your printed promotional material to make sure it stands out from other pieces of literature in the recipient’s home or office. To achieve this, coordinate the paper stock and design so the final piece will be more noticeable. You can even use a coating or cover stock for a more durable finish that will stand up to wear and tear. If you are planning to get a printed promotional material for your campaign make sure you hire the best screen printer Salt Lake City, UT.

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